importance of brand image

In the increasingly competitive world marketplace, companies need to have a deeper insight into consumer e- b havior and educate consumers about the brand in order to develop effective marketing strategies. How can brand image be influenced? Before going into the brand image of NIKE, there is an importance to know what exactly Brand and Brand image is. How does your Logo communicate your brand? A positive brand image is essential as more than 90% of all purchase decisions taken by mainstream customers these days are based on brand image and nothing else. Brand image is everything in today’s cutthroat business environment and 24/7 news and information cycle. – The aim is to understand customers' willingness, or unwillingness, to pay a price premium in the market for consumer packaged food and what kind of images brands can use in order to achieve a price premium. BRAND IMAGE 2. Brand image is formed in the minds of customers, depending on their experience and the right sense of interaction of the customers with the brand. I mean really important. With a strong brand image, your customers recognize your brand. It’s not just about the logo or slogan; your brand image encompasses both visual elements and brand associations like speed, reliability and quality. When consumers buy a product or service, they aren’t just buying a product or service; they’re buying what your brand stands for. Creating a brand identity requires research and attention to detail in order to develop a style that successfully meets the goals of a business and gives off the appropriate message. The website reports on the importance of branding within marketing strategies and how it empowers organizations and shapes consumer behavior around the … Customers are significantly more likely to purchase from a brand they recognize for their consistent image and content schedule, so make sure to … Brand image is everything in today’s time and it proves to be important to be able to improve the same. Everything might be running smoothly in your eyes, but a polished brand image is necessary to show that you know how to run your business. Companies have to develop a positive brand image in order to reap the benefits, financial and otherwise. Sponsorship is the ideal way to send a clear message to the consumers and to reach your target public. Chaos. It may look simple, but it takes a lot to make your brand this recognizable to consumers. As a service company, we learned early on that part of our brand image involves our relationships with customers. A company with a bad image may struggle to operate and might not be able to launch a new product under the same brand. However, it’s a task for the marketer to make customers form an image of the brand which is similar to its identity. The most important reason branding is important to a business is because it is how a company gets recognition and becomes known to the consumers. When you think about your brand, you really want to think about your entire customer experience…everything from your logo, your website, your social media experiences, the way you answer the phone, to the way your customers experience your staff. Brand image is a very important term in marketing with both short term and long term implications. If you don’t put the effort into maintaining a consistent brand image throughout every interaction a consumer has with your brand, you’ll find it very hard to develop an easily recognizable one. A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising and logo. The logo is the most integral part of a brand identity. Brand Image Builds Credibility And Equity. Opinions expressed are those of the author. , – The study is based on a quantitative survey of brand images found in food and branding literature and their impact on loyalty as well as customers' willingness to pay a price … Even simple things can signal to potential customers that you didn’t just start your business yesterday, like having a professional email address. A constantly changing brand personality just doesn’t do the job. It is defined to be as the perception of customers about a particular brand. An image is not formed overnight and takes time, money and efforts to build. Developing a cohesive and professional brand identity is an important part of any effective branding strategy. Your brand is the source of a promise to your consumer. This identity should be practical, objective and smart. Solomon Thimothy is Founder and CEO of OneIMS, where he works with clients to develop customized and effective marketing strategies. This is why a professional logo design should be powerful and easily memorable, making an impression on a person at first glance. Brand building is thus a natural activity for organizations and companies. If it is too ambitious it may lead to customers not forming the same brand image in their mind. Consistency as well as reliability need to be hand in hand with the organization and needs to be projected in the right manner to the desired clientele or target audience. Maintaining a quality brand image is not only important for larger businesses, but smaller businesses as well. Thanks to our creative team, we had a state-of-the-art website, professional sales collateral and an overall professional image. Today, it is a mix of the associations consumers make based on every interaction they have with your business. We like to think of ourselves as an extension of our customer’s teams. It matters a lot. A corporate brand is nothing but the public expression of an organization’s vision, strategy, aims, and statements. Tip: Running a successful Instagram contest is a great way to boost engagement with your brand. We encourage our employees to build relationships with our customers and care about their campaigns as if they were their own. Importance of Brand image 1. Every company should try to be realistic while identifying the brand identity of the product. The brand image is eventually the mirror through which the company’s key values are reflected. Brands are … You get new customers attracted towards the products and services you provide, Tends to develop a better business-customer relationship. © 2020 Forbes Media LLC. 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